ALBERTO TORRES

WagerBird | Austin, Texas (Remote) | SMS & Email Growth Infrastructure

• Transformed an entirely manual marketing operation into an automated revenue engine, resolving a 90% revenue collapse caused by manual execution errors.
• Architected a real-time Make.com pipeline that replaced hours of manual data entry with an automated Stripe → AWeber → HubSpot sync.
• Built an Automated Abandoned Checkout Recovery system and a self-healing native lookup database for hands-free "Whale" segmentation.
• Built an AI-assisted automated verification system (Claude Code + Playwright) for the "Verify-Then-Send" workflow, ensuring 100% link accuracy without manual intervention.
• Integrated AI-driven compliance auditing to automate TCPA and carrier-banned word checks, reducing blocks by 85%.

Tech Stack: Make.com, Claude Code + Playwright, SlickText, AWeber, HubSpot, Claude AI, Google Sheets

Tibrio | San Diego (Remote) | Managing 23M+ US subscribers across 5 properties

• Orchestrated $4.2M+ annual email marketing operation managing 5 daily campaigns generating $350K-550K monthly revenue across 3.6M+ monthly sends
• Built data-driven campaign scheduling system using 5-criteria decision algorithm (Historical RPE → Fatigue check → Brand conflicts → Slot multipliers → Day psychology) achieving 87% revenue prediction accuracy
• Created campaign analytics system analyzing 400+ campaigns per reporting cycle, systematically identifying offer fatigue patterns and optimal rotation strategies
• Reversed 30% revenue decline through data-driven analysis, increasing revenue per email 12% Q/Q
• Developed slot performance framework (MD=1.00x baseline, AM=0.53x, PM=0.34x) driving $41K+ weekly revenue projections
• Configured trigger-based transactional flows using JSON data mapping and webhook integrations between platforms
• Reduced unsubscribe rates from 1.7% to 0.8% (53% reduction) through intelligent fatigue prevention
• Cut calendar planning time from 8+ hours to 2 hours through systematic methodology
• Monitored domain and IP reputation via Google Postmaster Tools, executing emergency recovery protocol that restored IP reputation from 100% Medium to 40% High in 5 days using targeted 30-day engaged user strategy
• Managed 99+ affiliate offers across Synergy Interactive (Everflow), Shift44, and FirstLinksAff with RPC thresholds (>$0.50), CVR tracking, and restricted affiliate placements to TAR/PM slots only to avoid spam traps
• Discovered $8,400+ revenue discrepancy through cross-platform forensic reconciliation between Looker dashboards and Synergy affiliate data. Identified $15K/month monetization gap via Scoredit ad unit bifurcation analysis

Tech Stack: Ongage, Klaviyo (Expert), Looker, Looker Studio, Google Postmaster Tools, Google Analytics, Synergy/Everflow, LiveIntent, Ezoic, Outbrain, Sinch MessageMedia, Zapier, HTML/CSS, JSON/APIs, Claude AI, Gemini

UPS | Atlanta (Remote) | International Operations (Mexico City/Atlanta)

• Revitalized stagnant email marketing campaigns, resulting in a 22% delivery rate improvement and significantly higher engagement metrics
• Enhanced web user experiences through behavioral data analysis, boosting conversion rates by 17% and strengthening SEO performance
• Implemented testing frameworks that transformed decision-making into data-backed strategies, improving click rates by 31%
• Bridged international communication gaps through strategic email marketing campaigns serving both US and Mexico markets

Tech Stack: Marketo, Adobe Analytics, Litmus

RESTO.MARKETING | Remote | Restaurant/Food Service Industry

• Architected conversational marketing chatbots for Facebook Messenger and WhatsApp achieving 3x higher engagement than traditional email
• Engineered automated reporting systems tracking coupon redemptions and sales in real-time
• Designed conversion-optimized restaurant websites increasing reservation conversions by 25% over industry benchmarks
• Optimized Facebook and Google ad campaigns delivering 2.8x ROI improvements within first 90 days

Tech Stack: ManyChat, amoCRM, Zapier, Google Analytics, WordPress, Data Studio

CMV R&R PARTNERS | Mexico City | Marketing Agency

Major Clients: Nikon Cameras MX, Sidral Mundet USA, GAMMA Hoteles MX, OMRON MX

• Directed email marketing project management ensuring seamless execution across departments
• Coordinated email marketing initiatives across omnichannel strategies for major brand clients (Nikon, Sidral Mundet, GAMMA Hotels)
• Analyzed SEO performance metrics using Google Search Console, Moz, and SemRush
• Oversaw monthly reporting schedules for metrics spanning mobile, desktop, social, and traditional media

Bachelor of Marketing

Instituto Politécnico Nacional (E.S.C.A) | 2009-2014

Mexico's #2 Technical University • NACES-equivalent to US Bachelor's Degree