Alberto Torres
Marketing Automation Specialist — Email & SMS
US Citizen · No sponsorship required
Summary
Marketing Automation Specialist with 5+ years managing high-volume email and SMS operations. Built and managed a $300K+ monthly revenue engine across 3M+ subscribers. I use Looker Studio, AI-assisted SQL, and automation tools to analyze campaign performance, detect fatigue patterns, and build workflows that reduce manual work. I currently build and maintain WagerBird's email/SMS infrastructure using Make.com, AWeber, HubSpot, and automated QA systems.
Experience
Marketing Automation Specialist (Current Contract)
2025 – PresentWagerBird · Austin, TX (Remote) · Sports betting platform
- Built entire email and SMS automation infrastructure from zero, reducing a 90% revenue drop to 30% by replacing manual execution with automated workflows
- Architected Make.com pipeline connecting Stripe → AWeber → HubSpot with self-healing segmentation (Whale, VIP, Repeat, New) — zero manual tagging
- Built automated link verification system (Playwright) that audits 100% of URLs and UTMs before every broadcast — eliminated broken link errors
- Identified $41.7K in dormant VIP revenue through automated lifecycle segmentation and "Day 11" retention triggers
Tools: Make.com, AWeber, HubSpot, SlickText, Stripe, Playwright, Claude AI
Email & SMS Coordinator
2021 – 2025Tibrio · San Diego, CA (Remote) · 3M+ subscribers, 5 properties
- Managed $300K+ monthly email/SMS revenue operation — 5 daily campaigns, 3.6M+ monthly sends across 3M+ subscribers
- Built campaign analytics system analyzing 400+ campaigns per cycle; reversed a 30% revenue decline through data-driven offer rotation
- Reduced unsubscribe rates by 18% using fatigue detection via Looker Studio and AI-assisted analysis
- Improved profit margins from 22% to 40% through automation and strategic scheduling (cut planning time from 8hrs to 2hrs)
- Managed 99+ affiliate offers across Synergy/Everflow; caught $8,400+ in misattributed revenue through cross-platform reconciliation
- Recovered IP reputation from 100% Medium to 40% High in 35 days via Google Postmaster Tools monitoring and targeted engagement strategy
Tools: Klaviyo, Ongage, MessageBird, Looker Studio, GA4, Zapier, Synergy/Everflow, LiveIntent, Ezoic, Claude AI
Email Marketing Manager
2015 – 2017CMV R&R Partners · Marketing Agency · Clients: Nikon, AXA Insurance, OMRON
- Coordinated email marketing campaigns across omnichannel strategies for Fortune 500 clients
- Managed SEO performance analysis using Google Search Console, Ahrefs, and SemRush
- Managed cross-department project execution and monthly performance reporting
Technical Skills
ESP & Automation
Klaviyo (4+ yrs), Ongage, AWeber, Brevo, Marketo, HubSpot, MessageBird, SlickText, Make.com, Zapier, n8n
Analytics & SEO
Looker Studio, GA4, Google Search Console, Ahrefs, SQL (AI-assisted), Google Postmaster Tools, Synergy/Everflow, A/B Testing
AI & Technical
Claude AI, Python (basic), Playwright (QA automation), HTML/CSS (email dev), Google Sheets + Apps Script, API/Webhooks
Operations
Campaign scheduling, lifecycle segmentation, fatigue detection, affiliate management, revenue forensics
Education
Bachelor of Marketing
2009 – 2014Instituto Politécnico Nacional (ESCA) · NACES-equivalent to US Bachelor's Degree
Certifications
Klaviyo Practitioner Certificate (2026) · Make.com Advanced Builder (2026)
Languages
Bilingual: English / Spanish