Click any email to open the full X-ray — the problem it solved, what I built, what worked, and the outcome. Scroll down for program-level results.
These are production numbers — not test sends or simulations. The emails above are part of the programs that produced them.
I managed email operations across 5 properties in the Tibrio portfolio: Scoredit, GetItFree, TheSavvySample, FreebieFinder, and DealDrops. Combined subscriber base of 3M+, sending 3.6M emails per month across all properties. I owned deliverability, segmentation, automation flows, and revenue optimization.
Built the full CRM and lifecycle email system for WagerBird from scratch. The product is "The Terminal" — confidence-scored sports picks delivered via the daily HOTSHEET email and SMS. I designed the welcome series, Trader plan onboarding, Points-based upsell flows, and the daily pick delivery emails. Stripe-integrated billing triggers, SMS opt-in sequences, and abandoned checkout recovery.
All emails are responsive HTML built with table-based layouts and inline CSS for maximum email client compatibility. No drag-and-drop builders were used.